The problem of marketing an idea: how much do you tell a prospective licensee?December 6, 2006

Forbes has an interesting piece regarding marketing ideas, specifically way to protect an idea when pitching it to companies or ways to avoid “giving something away” in the process. It’s written to be easily understood by non-lawyers, and has some good general suggestions. Notably absent from the list: using the line “I’d tell you, but then I’d have to kill you.”

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