Tenth Circuit: 1-800-SKI-VAIL does not infringe VAIL service mark

In a decision last week, the Tenth Circuit affirmed a district court's ruling in a trademark case in favor of the defendant, finding the defendant's use of the vanity telephone number "1-800-SKI-VAIL" for marketing services relating to the ski industry was not likely to be confused with the Plaintiff's service mark registration for "VAIL" encompassing the gamut of commercial recreational activities and accompanying amenities available in and around the Town of Vail, Colorado.  In so holding, the court found no error in the district court's holding that the ordinary consumer did not associate the word "VAIL" exclusively, if at all, with the Plaintiff VA or its ski resort, and that VA's evidence of actual confusion lacked credibility.  In a spirited dissent, Judge Tymkovich argued that the totality of factors strongly confirmed that the Defendant's mark was likely to cause consumer confusion.

More detail of Vail Assocs., Inc. v. Vend-Tel-Co. after the jump.

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Sixth Circuit: No likelihood of confusion between competing wines using same geographic term

In a decision last week, the Sixth Circuit affirmed a district court ruling that use of the mark "Chateau de Leelanau Vineyard and Winery" did not create a likelihood of confusion among consumers with the plaintiff's "Leelanau Cellars" federally-registered mark.  "Leelanau" in both marks is a reference to a peninsula in Michigan where the wine is produced.  While the district court erred by not affording the plaintiff's geographically descriptive mark the statutory presumption of secondary meaning, the court affirmed the lower court's ruling on the ground that the plaintiff had not demonstrated that a likelihood of confusion between the two marks.

More detail of Leelanau Wine Cellars, Ltd. v. Black & Red, Inc. after the jump.

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"Aspirina" descriptive of analgesic goods; denial of registration affirmed

In a decision today, the Federal Circuit affirmed a decision by the TTAB that the term "ASPIRINA" is descriptive of analgesics, and therefore not subject to trademark protection in the United States absent a showing of secondary meaning.  While the evidence of record was conflicting as to whether ASPIRINA was descriptive, given the deferential standard of review, the panel majority affirmed the decision to deny registration to Bayer.

Judge Newman dissented, and would have given more weight to the fact that ASPIRINA is a registered mark in 34 foreign countries, and the fact that the applicant was policing use of the term online.

More details of In re Bayer Aktiengesellschaft after the jump.

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