Starbucks loses Korean appeal, Starpreya can continue to use name there
The Korean Supreme Court today denied an appeal by Starbucks to cancel a rival's trademark there. Specifically, the Court noted that Starbucks was not well-known in Korea when the rival coffee provider (who uses a similar logo) registered its trademark. MVS previously blogged about the appeal here. This case, along with the ongoing saga between Budweiser and Budvar, show the difficulties that can arise when attempting to use the same trademark worldwide.
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