Protecting a business name: the basics
MSNBC has published an article with some basic tips for businesses to protect their trade names as trademarks. While the suggestions are fairly generic, it does at least provide some simple guidance for individuals who do not have any experience with intellectual property law in general or trademark law in particular.
This piece is similar to a Forbes article we blogged about a few weeks ago regarding marketing ideas. While there isn't a substitute for one-on-one advice with an intellectual property attorney, these two articles at least give those with limited knowledge enough of the basics to hopefully avoid big mistakes that could cause them to lose their rights.
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